Dear all,

Request from Dr. Bassler. Note: the textbook he's going to be using is "The
New Science of Marketing" (1995) by Vithala Rao & Joe Steckel.

Regards,
Anti

-----Original Message-----
From: John Bassler [mailto:[log in to unmask]]
Sent: Monday, August 05, 2002 3:47 PM
To: Andari S Antono
Subject: Another task for MARK 6305

Dear MSMR Advisory Members and Alumni:

I need your help to make the Marketing Models course a success this
fall. I want the students to be able to work on real projects for real
companies, doing the kinds of analyses described in the topic list in
the attached syllabus. (If you have the book I'll be using as a text,
you'll see even more clearly the kinds of analyses I have in mind). That
means obtaining access to firms that either have done such work and are
willing to provide the data to the students for a reanalysis, or that
have acquired the data (or most of it) but may not have completed the
planned analyses.

If you think you may be able to help and want to discuss it further,
please send me an email with some times when it would be convenient for
me to call you.

Many thanks.

Regards,
John