Grads:

Here's another job opening that has come our way.  Haven't you always wanted
to live in L.A.?

John

John Bassler, Ph.D.
Director, MSMR Program
The University of Texas at Arlington
(817) 272-2340
[log in to unmask]

-----Original Message-----
From:   [log in to unmask] [mailto:[log in to unmask]]
Sent:   Tuesday, July 25, 2000 3:08 PM
To:     [log in to unmask]
Cc:     [log in to unmask]
Subject:        recruiting for ARD position

Professor Bassler:
At Edwin Batson's request, I am forwarding the advertisement/job description
for the Associate Director, Marketing Research position currently available
at the Los Angeles Times.  Thank you in advance for sending to your alumni
listserv.
Carol O'Green
Senior Staffing Consultant
Los Angeles Times
(213) 237-5285

Marketing Research Department
Associate Director- Marketing Research

As a senior member of the Marketing Research Department, the Associate
Director- Marketing Research will take a leadership role on primary research
projects for the Editorial, Advertising, Consumer Marketing and New Media
departments.
This will be accomplished by successfully guiding primary research through a
multi-step process that will encompass the following:
* Successfully guide primary research by meeting with internal customers to
understand and define research objectives
* Create an effective research design
* Write a survey questionnaire
* Work with and monitor an outside research company that will be responsible
for survey data collection and tabulation
* Develop a data analysis plan for the research supplier
* Analyze the data and prepare a presentation style report and making
skilled presentations of the results internally and, if applicable, to
outside advertisers

The successful candidate will possess:
* Extensive background in custom primary marketing research
* Good interpersonal and presentation skills
* Experience in the design and analysis of various types of primary research
studies for a variety of consumer product/service categories
* Must be proficient in writing survey questionnaires
* Working knowledge of SPSS statistical software and basic and multivariate
statistics

The Los Angeles Times offers a competitive compensation and benefits
package. Please submit your resume (you must refer to job code #20M026)
along with salary requirements to:
Los Angeles Times
Employment Office, Job Code #20M026
145 So. Spring
Los Angeles, CA  90012
Fax (213) 237-4962
E-mail:  [log in to unmask]


Equal Opportunity Employer