Dear all,

The first Friday Speaker Forum of the semester is coming up this week, and
will be a great one to start the year off with. The founder and Chairman
Emeritus of the M/A/R/C Group, Mr. Bud Phillips will be talking about
"Ethics in Marketing Research". Kay White, whom some of you may remember
from Fall's Professional Development Seminar, will be here, too.

Here is a brief summary of Mr. Phillips' presentation and career:

Attaining a high level of professionalism in the marketing research industry
necessitates proper ethics.  Mr. Phillips will discuss ethical and unethical
practices used by suppliers and clients.  Topics will include low-ball
pricing, lack of objectivity, respondent abuse, and lack of data validation.
Mr. Phillips founded M/A/R/C Research in 1965 and has served as President,
Chairman, and Chairman Emeritus of The M/A/R/C Group.

The presentation will be held in Room 609 of the Business Building, as
usual, at 5:30 pm this Friday (the 26th). A cocktail reception will be held
in Room 608 at 6:30 pm, till late. I'm also attaching a flyer with these
details; please feel free to pass it on to others who may be interested.

See you there,
Roohi


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Roohi Choudhry
Graduate Teaching Assistant
M.Sc. Marketing Research Program
University of Texas at Arlington
(817) 272-2278
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