Hey guys,

I am prepping for the advanced methods course and I think it's time for me to add some fresh RFP's to the mix.

If you have an RFP for any of the following topics and you are willing to share it with me, please send it along.  I will blind them as much as possible before sharing with the students, but I do think I need some new ones.  Here are the topics:

  *   Competitive Assessment: Brands, competitive sets, etc.
  *   Customer/Shopper/Consumer Engagement/Experience
  *   Target Audience(s) - Segmentation, Forecasting
  *   Concept/Message/Ad Assessment
  *   Brand/Ad Tracking
  *   Journey Mapping

If you have any that you're willing to share, please send them in the next week.

Thanks so much!

Hava a nice holiday weekend!


[Signature.Scott.Small.png]

SCOTT HANSON, PhD
Program Director, MS in Marketing Research
The University of Texas at Arlington
Box 19469, 701 S. West Street, Arlington, TX  76019-0469
M: 817.994.6985

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