Hey guys,
I am prepping for the advanced methods course and I think it's time for me to add some fresh RFP's to the mix.
If you have an RFP for any of the following topics and you are willing to share it with me, please send it along. I will blind them as much as possible before sharing with the students, but I do think I need some new ones. Here are the topics:
- Competitive Assessment: Brands, competitive sets, etc.
- Customer/Shopper/Consumer Engagement/Experience
- Target Audience(s) - Segmentation, Forecasting
- Concept/Message/Ad
Assessment
- Brand/Ad
Tracking
- Journey
Mapping
If
you have any that you're willing to share, please send them in the next week.
Thanks
so much!
Hava
a nice holiday weekend!
SCOTT
HANSON, PhD
Program
Director, MS in Marketing Research
The
University of Texas at Arlington
Box
19469, 701 S. West Street, Arlington, TX 76019-0469
M:
817.994.6985