Greetings again, Alumni,



Robin Alex has forwarded me this information about a consumer insights manager at Tyson Foods.  You can click on the attachment to go straight to the online posting.  I’ve copied the text and inserted it below.



Jeanette Hood, Administrative Assistant

Department of Marketing

College of Business

The University of Texas at Arlington

701 S. West Street, Room 234

Box 19469

Arlington, TX  76019

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(817) 272-2878  voice

(817) 272-2854  fax

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____________________________________________________________________________________________________________________





















Title



Sr Consumer Insights Manager



Job Function



Marketing



City



Springdale



State



AR



Pay Type



Exempt



Position Number



10754552 Sr Mgr Consumer Insights



Full Time / Part Time



Full Time



Shift



N/A



Relocation Covered



Yes



Job Description



Summary:



A Consumer Insights Manager is responsible for developing insights used to guide strategic direction for customer and product applications consistent with established volume and financial goals for the national account and broader foodservice division. Management of Consumer Insight resources: - Proprietary Tyson data sources, sometimes working in conjunction with varied Tyson departments - Secondary, purchased data sources - Primary marketing research projects aimed at providing consumer insights - Translating consumer insights into actionable strategies and initiatives as part of business and marketing plans. - Insight driven, new product initiatives Strategic analysis: - Integrate consumer and market insights throughout business and marketing plans for Tyson Foodservice customers and division - Collaborate with customer development managers and brand marketing managers to determine appropriate insights support on customer projects - Analyze consumer, customer and competitive landscape for application to proactive new product development and customer strategy - Provide insight based innovation recommendations for foodservice product development Financial Management and Corporate Reporting: - Responsible to manage key consumer insights to marketing teams throughout Tyson - Responsible for monthly, quarterly and ad-hoc reporting to management on key consumer insights - Representation of foodservice consumer perspective on varied corporate initiative teams - Develop and manage budgets directly related to trade funds, travel and entertainment, and other business related expenditures, as assigned.



Requirements:



Education: Bachelor’s degree required. MBA preferred.



Experience: 5+ years of consumer research experience required. 7+ years in food service and/or marketing agency experience preferred. Retail channel or category management experience a plus.



Computer Skills: Basic Microsoft Office Suite (applications = Word, Excel, PowerPoint).



Travel: 12 or more domestic trips per year.



Special Skills: Restaurant marketing and strategic planning experience is a plus.



Supervisory Responsibilities: This position may be responsible for supervising a person or small group of persons in the same department who perform(s) similar and/or interrelated tasks.



POSITION REPORTS TO: Vice President of Customer Development, Food Service National Accounts



Req ID



17260BR











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An Equal Opportunity Employer, M/F/D/V